New York, New York
The Vice President, Planning assumes responsibility for a large integrated account across multiple channels to provide media and account leadership. The individual in this role is responsible for providing strategic direction and demonstrates an in-depth knowledge of all aspects of their client’s business as well as the overall technology/competitive media landscape. The Vice President is responsible for cultivating client and media relationships specifically at senior levels. This individual is responsible for being the “ultimate” media consultant to the client and is charged with general management of the team, big-picture strategic thinking, all aspects of Media management and financial performance of the account. They should be an integrated media leader who understands communications planning, media strategy, media activation and can speak to both traditional and digital with ease.
Media Planning and Execution:
Client & Internal Relationships:
Strategic Thinking & Leadership: