New York, New York
CreateMe Technologies LLC
CreateMe is a research and development company at the intersection of automation, apparel, and customization driving on-demand manufacturing, at speed and scale. We’re breaking down barriers through trailblazing, frictionless technology that provides an end-to-end solution that is set to revolutionize individualism. We’re based in New York City’s Soho neighborhood with a microfactory in Brooklyn and a manufacturing R&D lab in San Francisco’s Dogpatch neighborhood. About the Role: We’re hiring a Sr. Product Marketing Director. Come work with us and be surrounded by a team of subject matter experts who are building the future of apparel manufacturing. As our Product Marketing Manger, you will lead the marketing experience for our innovative new products from their inception. With your outstanding B2B2C marketing expertise, you will drive market analysis to identify unmet customer needs, direct strategic positioning, shape product roadmaps, and lead impactful go-to-market strategies. You are skilled at independently leading strategic positioning efforts as well as working collaboratively with cross-functional teams to develop marketing and communication recommendations, maximize customer acquisition, and expedite speed-to-market. Always focused on awareness and adoption, you will own GTM for product & feature rollouts through integrated marketing campaigns on our digital properties including websites, blog, and social channels. Additional Responsibilities: Leverage your knowledge of B2B product marketing to create a unified strategy for various product lines and their digital properties Partner with Creative peers to refine your recommendations and execute the Marketing components of the product roadmap to achieve growth goals Be a Product Owner for all digital marketing properties of all product lines of CreateMe Create a unified content strategy for digital marketing properties and for product marketing campaigns Be a Product Marketing SME at the table with Product, Design, Sales, Client Management, Business Development, and Engineering at every phase of product development Partner with Creative peers to refine your recommendations and execute the Marketing components of the product roadmap to achieve growth goals Contribute to and create MRDs for CreateMe Products and Product Lines Leverage and gather insights to identify market opportunities Bring key customer insights and learnings to the forefront of team discussions Understand the broader internal and external customer context so you can help push the thinking Partner with Product teams to influence the roadmap, especially with respect to CRM systems Identify required marketing and communication support for Product initiatives and opportunities, recommend value propositions, consumer/customer experiences and cross-channel marketing strategies, balancing customer business benefits with cost and resource needs Leverage your SEO skills to maximize efficiency of marketing digital properties Further optimize marketing digital properties by executing A/B/multivariate tests Establish Marketing KPIs for each program and provide recommendations to the cross-functional team on opportunities to improve business performance over the life of a partnership, campaign or digital property Continuously optimize ROI over time through rapid experimentation and iteration Requirements: Ability to independently lead strategic positioning efforts; you are able to think strategically but also execute with strong writing skills and an understanding of holistic marketing planning and execution Passion for driving business results, with expertise in designing highly effective (and efficient) multi-channel, integrated B2B lead generation Expert collaborator and leader who thrives in cross-functional/matrixed environments; you are able to easily context switch based on audience, translate needs from one team to another, and influence stakeholders to achieve alignment Excellent project management skills; you are able to organize and coordinate multiple stakeholders to deliver projects on time with high quality Experience working with in-house and agency creative teams with an ability to translate business marketing plans into clear and actionable creative requests You’re an analytical thinker with experience in data-driven marketing and able to independently analyze data, as well as partner with Analysts and Data Scientists to uncover deeper insights Knowledge of CRM systems and workflows Knowledge of SEO strategies for B2B lead generation 5+ years of experience launching and scaling B2B programs, as well as partner-driven customer acquisition; comfortable getting your hands dirty and implementing programs from start-to-finish Undergraduate degree in Business or in a related field Preferred Requirements: MBA or graduate degree in a related field Pervious product marketing experience in the apparel technology space Working at CreateMe: Be a part of a community and take part in our lunch’n learns and team outings Stay healthy and happy through our comprehensive medical, dental and vision insurance Take time away from the office through our flexible Paid Time Off Learn and grow through formal and informal learning opportunities Save for the future with our 401(k) program + match At CreateMe Technologies, we value diversity and treat all employees and job applicants based on merit, qualifications, competence, and talent. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
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