New York, New York
SEO Specialist (Volunteer)*Note: the following is an opportunity for volunteer, part time, flexible work. Please DO NOT APPLY if you’re only looking for paid employment.*Do you excel at analyzing organizations’ websites to determine how they can optimize their content for search engines? The nonprofit news organization WhoWhatWhy is looking for a Search Engine Optimization Specialist to help us achieve higher ranking search engine results and grow our audience. Who We AreWe are a remarkable news organization and community that is making a difference, setting a new standard, and innovating on every front. A nonprofit that accepts no advertising, WhoWhatWhy is staffed largely with skilled volunteers dedicated to elevating public awareness and fostering a more vigorous democracy. ExpectationsYou will work remotely and on your own schedule, though we require a minimum commitment of 6-10 hours a week. Because our staff is spread throughout the world, we communicate mostly through email. All staff are required to respond to emails on a daily basis.To ApplyPlease send us a resume and carefully reasoned, customized cover letter that outlines your experience and skillset, and shows that you have studied what we do at WhoWhatWhy. Our mission must resonate deeply with you. We will not review applications that appear to be mass submissions. You must confirm your understanding that this is a volunteer position.ResponsibilitiesSEO strategy for both short-term and long-term successOptimizing copy and landing pages for search engine optimization. Develop/maintain keyword mapping – performing ongoing keyword research including discovery and expansion, assigning relevant keywords to website pages to optimize on-page search engine optimization.Researching and implementing content recommendations for organic SEO success.Daily monitoring of on-site and off-site SEO factors that impact qualified lead generation across tacticsCreate and maintain SEO project timelines and results (keyword rankings, local rankings, ORM cleanup)Outreach and link building, including sponsorships, education, blogs, etc.Competitor analysis, industry research, and up-to-date SEO best practice for algorithm and UX/UI changesReporting and analysis using SEO tools and staying abreast of and adopting best technology stronglyWork with team members to satisfy all aspects of SEO research and growthQualificationsAt least 2 years experience in content marketing, content growth and SEO.Exceptional analytical and critical thinking skills. Leverage data to make intelligent, actionable business decisionsA creative mindset towards analyses of how we can get our content out to more readersCan collaborate with team members at all levels to ensure projects are consistent with best practices, compliance and overall project goals, as well as work independently, in a virtual environment.Extraordinary attention-to-detail. Excellent oral and written communication skillsBachelor’s degree or equivalent.