Senior Social Dir of Sales Marketing

West Nyack, New York
Troon
Golfzon Social is looking for a Senior Social Director of Sales and Marketing!

As the Senior Director of Sales and Marketing for Golfzon Social, this position will be responsible for leading and executing the sales and marketing strategies to drive revenue and market share for Golfzon Social, a leading golf and social entertainment venue.

Additionally, as new stores open, this position will have “go to market” responsibility for launching new stores to include developing and executing marketing strategies to create brand and store awareness, generate buzz, and attract social, dining and golf customers to each new facility to support revenue generation.

As part of our commitment to fostering a collaborative and efficient work environment, it is essential that the successful candidate be within or in close proximity to Westchester or Rockland County areas of New York. This requirement is crucial to ensure seamless coordination with our on-site team, customers, and other stakeholders in this specific region. This position necessitates frequent travel to various Golfzon Social locations within the market.

About Golfzon Social

Golfzon Social is the most social experience in golf. Serving up an elevated menu full of engaging flavors and warm, welcoming hospitality throughout the space, whether you’re playing a round, grabbing a bite, enjoying a cocktail, cheering on your favorite team . Or all of the above.In addition to the world-class golf, the sim experience includes new & classic arcade games as well as game-mode favorites, like darts and window smash. Golfzon Social is more than just an indoor golf center or indoor driving range. It’s a place to come together and share unreal experiences while enjoying a hand-crafted menu in a lively, upbeat atmosphere.

Essential Duties – Current Facilities

Sales Strategy and Execution:

• Develop and implement comprehensive sales strategies to achieve revenue targets and maximize market penetration.
• Develops a clear and concise sales process to attract groups, tournaments, social /catered events with effective/proactive follow-up for each.
• Lead both sales and non-sales focused associates in identifying and pursuing new business opportunities, including corporate clients, charities, area businesses and event organizers.
• Monitor sales performance, analyze data, and provide regular reports to senior management.
• Establish and maintain strong relationships with key accounts, ensuring customer satisfaction and retention.

Marketing Strategy and Brand Management:

• Create and execute marketing plans to increase brand awareness, customer acquisition, and engagement.
• Conduct market research and analysis to identify customer needs, market trends, and competitive landscape.
• Collaborate with existing influencers and identify additional opportunities in the local markets, to drive brand exposure and revenue growth.
• Develop and oversee the implementation of integrated marketing campaigns across various channels, including digital, social media, print, and email marketing.
• Liaise with agency partners, Golfzon America and Troon to implement consistent brand strategies.
• Manage the brand image and ensure consistent messaging and visual identity across all marketing touchpoints.
• Engage in collaboration with leaders for the other brands under the Golfzon America umbrella to uphold a uniform and timely approach while remaining current with technology advancements

Team Leadership and Development:

• Provide strong leadership and guidance to the sales and marketing teams, fostering a collaborative and results-driven work environment.
• Set performance targets, conduct regular performance evaluations, and provide coaching and training to enhance team productivity and skills.
• Foster a customer-centric culture within the teams, emphasizing customer satisfaction and long-term relationships.

Partnership Development:

• Identify and cultivate strategic partnerships/collaborations in concert with General Managers to expand the reach and success of Golfzon Social.
• Negotiate and manage contracts and agreements with partners, ensuring mutually beneficial outcomes that deliver new revenues to Golfzon Social
• Clearly understand and promote Troon programs at facilities to generate incremental rounds and revenues
• Trains and leads staff at the facilities to do the same.

Budget Management:

• Develop and manage the sales and marketing budget, allocating resources effectively to achieve desired outcomes.
• Establish key performance indicators (KPIs) and metrics to track the success of marketing initiatives.
• Regularly analyze campaign data, customer feedback, and market trends to evaluate the effectiveness of marketing strategies and make data-driven adjustments.
• Prepare regular reports and presentations for senior management, highlighting marketing performance, ROI, and insights for future strategies.

Essential Duties – New Facility Sales/Marketing Execution

Marketing / Branding:

• Develop a comprehensive marketing strategy tailored to the new location, aligned with the overall brand and business goals.
• Define target market segments, positioning, and value proposition to effectively reach and engage the local audience.
• Identify key marketing channels, both online and offline, to maximize visibility and customer acquisition.
• Determine the appropriate marketing mix, including advertising, PR, digital marketing, events, partnerships, and promotions.
• Collaborate with creative teams and agencies to deploy compelling marketing collateral, including logos, signage, brochures, website content, and social media assets.
• Maintain brand guidelines to ensure consistent messaging, visual identity, and customer experience.

Advertising and Promotions:

• Develop advertising campaigns to generate awareness and drive footfall to the new facility.
• Plan and execute digital advertising campaigns, including search engine marketing (SEM), display advertising, social media advertising, and influencer partnerships.
• Coordinate local offline advertising, such as print ads, billboards, radio, and television, to reach the target audience effectively.
• Create promotions, discounts, and special offers to incentivize trial and repeat visits.
• Create engaging content and campaigns for social media platforms to build a community of followers and drive engagement.
• Monitor and manage online reviews and ratings to maintain a positive brand reputation.
• Utilize data analytics tools to measure and optimize marketing campaigns, website performance, and customer engagement.

Public Relations and Community Engagement:

• Working closely with corporate in-house resources and applicable agencies, execute public relations strategies to generate media coverage and create buzz around each new Golfzon Social location.
• Build relationships with local media outlets, journalists, bloggers, and influencers to secure press coverage and positive reviews.
• Identify opportunities and implement community engagement, sponsorships, and partnerships to enhance brand visibility and integration within the local community.

Education/Experience:

• Bachelor’s degree in Business Administration, Marketing, or a related field.
• Experience bringing multi-unit stores to market(restaurants, entertainment locales) is preferred.
• Proven experience (at least 8-10 years) in sales and marketing leadership roles, preferably in the sports or entertainment industry.
• Strong understanding of the entertainment industry, social/restaurant includes and entertainment trends and customer behavior.
• Demonstrated success in developing and executing sales and marketing strategies that drive revenue growth.
• Experience in managing and motivating sales and marketing teams, including remote teams.
• Excellent communication and interpersonal skills, with the ability to build and maintain relationships with internal and external stakeholders.
• Analytical mindset with the ability to gather and interpret data to inform decision-making.
• Strong leadership skills, including the ability to inspire and empower teams to achieve targets and objectives.
• Creative thinker with a passion for innovation and staying abreast of industry trends.
• Ability to travel as required.

Physical Demands: Frequently sits, talks, hears, uses hands. Regularly walks and stands. Occasionally reaches with hands and arms, stoops, kneels, crawls and crouches. Occasionally lifts up to 50 pounds.Environment/Noise: Noise level is moderate. Occasionally exposed to outside weather conditions.

Specific Job Knowledge, Skills and Abilities Preferences:

• Ability to read and speak English (e.g. the associates are required to communicate with English speaking customers or co-workers, the manuals for the equipment the associates may use are in English).
• Excellent verbal and written communication skills.
• Strong analytical skills.
• Strong attention to detail, and exceptional organizational skills.
• Ability to work independently with little or no supervision.
• Excellent interpersonal and sales-related skills.
• Related experience involving food & beverage and catering sales is preferred.

Compensation: $110,000 – $130,000 USD per year

This job description is not an exclusive or exhaustive list of all job functions that an associate in this position may be asked to perform from time to time.