Senior Marketing Manager

New York, New York
Marks Paneth LLP

Job Description:

The Senior Marketing Manager, reporting to the CMO, is a key member of the marketing team leading the development and execution of firm-wide marketing plans for a designated portfolio of industry and/or service line practices.

Partnering with service line/industry leaders, the Senior Marketing Manager ensures that firm strategies, resources, programs and tools are effectively deployed throughout the practices and across the organization in support of business goals. The Senior Marketing Manager will possess strong digital marketing capabilities, and related analytical abilities for measuring results, to support the firm’s emphasis in serving clients’ needs online.

Responsibilities:

• Serve as a strategic partner to service/industry line leaders, and marketing and business development professionals, regarding brand and marketing programs.
• Develop and manage comprehensive programs, utilizing content strategies, media relations, digital and social media, advertising, events and webinars, that foster client and prospect engagement, and demonstrate practitioners’ expertise.
• Collaborate with marketing team to implement programs, oversee deliverables and ensure adherence to budgetary requirements.
• Champion the Marks Paneth brand and the brand strategy to ensure marketing and communications reflect the firm’s messages, brand positioning and visual identity.
• Analyze program results in driving customer engagement, leads, pipeline and revenue.
• Support revenue growth and business development, including targeting, market research and collaborating with practice areas on RFP responses.
• Build a deep understanding of Firm, partner, and segment/niche objectives to tie the marketing strategy to desired practice group outcomes and broader strategy.
• Identify synergies with other offices and practice groups, to ensure that business line partners collaborate where suitable with other partners regionally to win work and raise profile.
• Develop and share best practices.
• Supervise, coach and mentor marketing staff.

Education:

Bachelor’s degree in Marketing, Communications, Business Administration or other related field required.

Experience:



• Must have 8+ years of relevant experience working as a marketing professional in an accounting, financial consulting, business advisory or other professional services firm is required.*Candidates who do not have professional services firm experience will not be considered; accounting firm experience will be given the highest priority.
• Knowledge of marketing strategies, tactics and their application in a professional services organization.
• Excellent verbal and written communication, as well as the ability to present and facilitate.
• Consultative approach to working with marketing and client service professionals at all levels, including leadership.
• Exceptional project management skills and organizational skills, including ability to effectively manage marketing budgets.
• Knowledge and understanding of emerging issues that impact the accounting industry and keen awareness of the competitive landscape.
• Experience with marketing measurement techniques and tools, and communicating and reporting results of marketing programs to the respective leadership teams.

Although currently remote, upon reopening of the office, location can be in one of our NY offices: NYC, Woodbury or Purchase, or our Parsippany, NJ office. For locations outside NYC, position will require periodic travel to NYC office.

All qualified applicants will receive consideration for employment and will not be discriminated against on the basis of race, creed, color, religion, sex, sexual orientation, gender identity, national origin, marital status, citizen status, age, disability, military or protected veteran status, genetic predisposition or carrier status or any other legally protected status. Marks Paneth takes affirmative action in support of its policy to and advance in employment individuals who are minorities, women, protected veterans, and individuals with disabilities.