Senior Manager, Content & Innovation Strategy

New York, New York
Association of National Advertisers

About the ANA

The mission of the ANA (Association of National Advertisers) is to drive growth for marketing professionals, brands and businesses, the industry, and humanity. The ANA serves the marketing needs of 20,000 brands by leveraging the 12-point ANA Growth Agenda, which has been endorsed by the Global CMO Growth Council. The ANA’s membership consists of U.S. and international companies, including client-side marketers, nonprofits, fundraisers, and marketing solutions providers (data science and technology companies, ad agencies, publishers, media companies, suppliers, and vendors). The ANA creates Marketing Growth Champions by serving, educating, and advocating for more than 50,000 industry members that collectively invest more than $400 billion in marketing and advertising annually.

Location

New York City

Position Summary

The ANA’s Marketing Knowledge Center is looking to hire a talented, diligent writer for the position of Senior Manager, Content Creation and Innovation Strategy to join its dynamic team. The MKC is where marketers go to find creative inspiration from case studies, the latest marketing trends and research, and resources that help them make smarter business decisions.

The ideal candidate will have a proven track record working on a team involved in innovation (trends or next-gen tech) – whether writing about it, researching it, presenting it, or developing it. They will be able to write clearly and concisely about all aspects of the marketing industry – from social media to programmatic buying – and will be passionate about creating content of all lengths and formats to help educate and inspire marketers. The MKC continuously seeks to evolve our offerings to meet the ever-changing needs of our Members, so curiosity, creativity, agility, and the ability to see the big picture are vital to the role.

Primary Responsibilities:

• Create/edit proprietary content, including but not limited to:
• Detailed write-ups of presentations given at ANA events
• Award case studies
• Long-form content pieces that share research, trends, and best practices on specific marketing topics
• Blog Posts and short-form “social media-friendly” content
• Experience and familiarity creating content in audio and video formats a plus
• Manage the production and maintenance of tent pole content for the Marketing Futures program, the ANA’s dedicated innovation initiative.
• Create and maintain a production timeline with deliverables, responsible parties, and key milestones indicated.
• Coordinate efforts with Futures team and external production and design partner to assign work and ensure timely execution of source material delivery, content reviews, and final draft delivery.
• Contribute to an enterprise-wide content strategy (i.e. work with other teams to ensure alignment on messaging, scheduling, and promotions for key marketing topics and support ANA taxonomy assessment)
• Collaborate with internal and external stakeholders to ensure a steady flow of content creation that supports current and future marketing strategies for ANA member needs
• Ensure all content meets high-quality standards and corporate style while staying informed of current trending topics, new developments in media, local business, and industry best practices
• Attend ANA events to capture marketing insights (some travel required) [Currently paused due to COVID 19]
• Other projects as required

Professional Experience and Qualifications

• Bachelor’s degree in Marketing, Journalism, Communications, or a related field
• 5-7 years of experience in B2B content marketing, digital marketing, corporate communications, or a relevant publishing industry role; journalism experience a plus
• Proven track record working on a team involved in innovation (trends or next-gen tech) in some fashion – writing about it, researching it, presenting it, or developing it.
• Strong strategic thinker; ability to create clarity out of ambiguity by focusing on meaningful outcomes
• Content marketing and/or design experience using design tools, e.g. infographics.com a big plus
• Strong verbal and written skills, including the ability to write clearly about complex subjects or turn a meandering presentation into an engaging story
• Demonstrated or proven project management, organizational, and problem-solving skills are critical

Attributes/Skills Required:

• Proven ability to prioritize and handle multiple projects from start to finish
• Attention to detail and copyediting skills
• Ability to adapt to a changing environment and handle multiple priorities
• Great writing and analytical skills
• Exercising judgment to determine when to take the initiative and when to seek help
• Social media enthusiasts are also encouraged to apply

Our competitive total rewards package includes the following benefits and incentives:

Comprehensive benefits package, bonus eligibility, 401k match, flexible scheduling, generous Paid Time Off program, designated work from home days and casual dress code.

To Apply:

If your skills, experience, and enthusiasm align with the requirements and responsibilities of this position, please forward your resume and also a cover letter with salary requirements to . Only applicants with salary requirements will be considered.