New York, New York
About The BrandViacomCBS (NASDAQ: VIAC; VIACA) is a leading global media and entertainment company that creates premium content and experiences for audiences worldwide. Driven by iconic consumer brands, its portfolio includes CBS, Showtime Networks, Paramount Pictures, Nickelodeon, MTV, Comedy Central, BET, CBS All Access, Pluto TV and Simon & Schuster, among others. The company delivers the largest share of the U.S. television audience and boasts one of the industry’s most important and extensive libraries of TV and film titles. In addition to offering innovative streaming services and digital video products, ViacomCBS provides powerful capabilities in production, distribution and advertising solutions for partners on five continents.Overview and ResponsibilitiesWe are looking for an experienced Product Analyst to join the Data Products team! This role will develop a deep understanding of our user-facing applications and will be part of a cross-functional agile team, collaborating closely with marketers, engineers, product managers, and designers.As a Product Analyst you will develop, maintain, and analyze complex A/B tests to formulate data driven insights that will provide impactful insights to support the lifetime value chain of b2b products!This position will be responsible for translating business questions into research and experimentation plans, exploring data to find impactful insights, and supporting Product Managers to make product recommendations through feature, cohort, and market analyses.Responsibilities Develop, deploy and track a customer lifecycle segmentation model and management approach that establishes a scorecard and playbook for growing client value, retention and growth.Become a subject matter expert in the product area, handle KPI reporting to measure product health, and democratize data and insights through the creation and maintenance of a centralized dashboard command center.Work with Product Management to support product strategy through data informed marketplace and competitive trend analysis.Track product KPI’s.Conduct A/B tests for: customer retention, application performance, UI/UX.Automate tests to scale for multi-variate experimentation.Become one with user behavioral data to identify critical user paths, outline event tracking, and articulate a common understanding of how customers are using the product.As a member of the Product team you will participate in daily stand-ups, backlog grooming, retrospectives, and sprint planning meetings.Crafting all the technical implementations and documentation associated with the command center, and A/B tests.Basic Qualifications3+ years of hands-on experience designing and executing product A/B tests in the Ad/MarTech industry.Proficient in SQL and Python.Deep understanding of experimental design concepts.Experienced understanding of Bayesian and Frequentist A/B testing principles.Experience building and maintaining customer lifetime value models.Experience in crafting market and customer data analyses, and summarizing findings for executive partners.Familiarity with data exploration and data visualization tools like Tableau, Google Data Studio, Looker, Athena and Mode.Experience with Optimizely is a plus#LI-AD1
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