Marketing Manager

Staten Island, New York
Stephen Siller Tunnel to Towers Foundation

The mission of the Tunnel to Towers Foundation is to honor the sacrifice of firefighter Stephen Siller who laid down his life to save others on September 11, 2001. We also honor our military and first responders who continue to make the supreme sacrifice of life and limb for our country.

The Marketing Manger’s role is to increase support, recognition, and brand exposure for the Tunnel to Towers Foundation. Working for the Director of Marketing & Communications, and collaboratively with the Development team, this person will aid the department by 1) marketing and brand management 2) strategic communications, and 3) special event management.

Duties and responsibilities

Marketing & Brand Management

• Design and create marketing and development materials for print and digital including newsletters, social media, web, event invitations and materials, department brochures, and program materials.
• In collaboration with Director of Marketing and Communications, develop marketing campaigns that increase brand recognition and attract new donors to the organization.
• Work with Development and Philanthropy team to implement an annual plan for sponsorships, matches, and creative business partnerships.
• Develop recognition and appreciation strategies for supporters.

Strategic Communications

• Oversee digital content and strategy, including an annual social media, website, blog, newsletters, and electronic communications plan. Ensure synergy with appeals.
• Develop strategies to share impact with donors and the community through creative storytelling. Identify and develop brand-related stories to be used in communication across all channels.
• Develop and implement an annual plan to build media relations and create press releases and stories for local media outlets with development partners.

Special Event Management

• Project manage marketing support and execution for the annual gala, including auction, venue details, committee, registration, and the program.
• Strategize and implement smaller events to invite different donor segments to attend, such as a young professional’s event, influencer events, donor appreciation events, new donor receptions, educational community conversations, or feedback events, etc.

Qualifications

• Bachelor’s degree in advertising, business, communications, marketing or other related area.
• Minimum of five years of corporate business or non-profit marketing experience.
• A good working knowledge of business protocol and the ability to interact well with clients and business contacts.
• Prior experience with development or administration in a not-for-profit organization preferred.
• Hands-on experience with digital and traditional communication disciplines and how it relates to brand goals.
• Exceptional writing skills a must, including writing newsletters, writing for websites, such as blog entries, and press releases.
• Skilled in all aspects of email newsletter creation and dissemination through Mailchimp.
• Experience working with WordPress.
• Knowledge of social media trends, etiquette and requirements of social networking platforms including, but not limited to: Facebook, Twitter, Instagram, LinkedIn, YouTube.
• Analytical skills and the ability to exercise sound decision-making.
• Demonstrated ability to operate both strategically and tactically in a high-energy, fast-paced environment.
• Self-starter, takes initiative, and ability to manage multiple priorities.
• Familiarity with CRM, and Google Analytics.
• Effective cross functional team management and project management skills.
• Knowledge of Adobe programs (Photoshop, Illustrator, InDesign) a plus.
• Required to work on site in Staten Island, NY.

*Cover Letter Required

Working conditions



Special Working conditions may include: a change in days worked, shift hours, and/or working conditions (outdoors or other locations) when participating and assisting in special events such as: NYC Tunnel to Towers Run, golf outings, and other fundraising events, as required.