New York, New York
Background: Comcast is building an in-house Programmatic Media Activation team. The activation team will work to meet/exceed campaign performance across all business units, while partnering with an agency team for investment planning, strategy, and non-programmatic activation to create one multi-channel, cohesive go-to-market media execution.
Comcast’s Programmatic Media Activation team works with a variety of Comcast stakeholders and agency partners to manage and execute programmatic media campaigns that meet performance goals across a variety of platforms. The Manager will have vast experience in self-service, programmatic activation and will take the lead on day-to-day operations of a handful of Comcast business units.
The Manager role is both strategic and tactical in scope, requiring the Manager to independently generate strategic insights for the campaigns in their portfolio and implement campaigns. This role oversees junior activation talent and works directly with senior leadership to ensure successful and strategic activation.
The ideal candidate should be familiar with the programmatic campaign lifecycle from planning to execution. The candidate should be especially knowledgeable in Google DV360 and an expert in DSP campaign management functions, including campaign build, creative assignment, trafficking, brand safety, performance optimization principles & reporting capabilities.
Day-to-day responsibilities will include leading campaign and KPI management. Additionally, the Manager will create and manage various workflows to ensure efficiency when working with internal and external stakeholders. Existing workflows include, billing/reconciliation, trafficking, and partner communications. They will define test and learn agenda for media campaigns within their business unit and scale learnings to other business units.
Execute, manage, and optimize online media campaigns and programs for Comcast (e.g. auction/exchange based performance media, audience-based buying, remarketing campaigns) while meeting or surpassing established performance expectations
Monitor and maximize budgets in accordance with Comcast objectives
Provide regular insights detailing performance, campaign optimizations that lead to immediate tactical recommendations and future strategic recommendations
Support efficient workflows for collaboration between agency/internal counterparts
Troubleshooting campaign delivery and performance issues
Provide inputs to inform performance benchmarks and KPI goals for respective channels, business units, and initiatives
Ensure effective campaign setup and efficient use of reporting systems
Work with technology partners in order to secure support for daily campaign management and implementation questions
Identify areas for opportunity to improve current procedures, and grow internal team capability.
Consistent exercise of independent judgment and discretion in matters of significance.
Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) as necessary.
Other duties and responsibilities as assigned.
3+ years of relevant professional experience in bid management, campaign management, or digital operations
2+ year client-facing experience
Direct report management experience preferred
Experience collaborating with teams in multiple locations
Ability to prioritize and manage multiple deliverables & project timelines efficiently
Proficiency in Microsoft Office solutions, experience with Excel and PowerPoint a must
Strong analytical thinking and mathematical skills
Strong project management skills
Self-starter wanting to excel career path by laying the foundation of a new Comcast practice
Employees at all levels are expected to:
Understand our Operating Principles; make them the guidelines for how you do your job.
Own the customer experience think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
Know your stuff be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
Win as a team make big things happen by working together and being open to new ideas.
Be an active part of the Net Promoter System a way of working that brings more employee and customer feedback into the company by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
Drive results and growth.
Respect and promote inclusion & diversity.
Do what’s right for each other, our customers, investors and our communities.
This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.
Comcast is an EOE/Veterans/Disabled/LGBT employer.
Relevant Work Experience
Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That’s why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality – to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary on our careers site for more details.
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