Head of Americas Equity Marketing

New York, New York
eFinancialCareers

Our client a FTSE 250 firm, is hiring for a head of Equity Marketing for the Americas for its leading technology-driven, agency execution specialist business. The major element of this role (80%) is to lead, develop and deliver marketing and communications activity to support the firms Equities business in the Americas. In addition, the minor part of the role (20%) is to support the marketing and communication needs of the broader Group in the Americas.
The role reports directly to the Group Head of Marketing & Communication, with a dotted line to the Head of Americas Equities business line.

Role Responsibilities:

• Be embedded with the Americas Equities business to develop relevant, impactful marketing strategies for:
  • new and existing products and services, to help realize commercial objectives (i.e. revenue growth via increased share of wallet and market)
  • acquiring new clients and deepening existing relationships
  • the organization, to help build the firm’s brand.
• Spearhead the strategic and tactical execution of marketing campaigns, including testing, tracking, results reporting, analysis, and recommendation.
• Create and manage a calendar of activity to cover campaigns, industry and proprietary events, thought leadership contributions, etc.
• Continually review changes to the market, client trends and the activities of competitors, identifying opportunities and adjusting the marketing plan if necessary. Share these insights with business management.
• Craft materials to enable the sales team to function effectively ensuring both regional and global consistency when marketing the domestic and international US and Canadian businesses.
• Negotiate with media agencies and secure agreements on the production of promotional materials.
• Organise logistics and manage the smooth operation of large trade shows as well as all proprietary events, in person and virtual.
• Attend daily and weekly regional sales calls and regularly present marketing and member engagement updates.
• Leverage our existing suite of mar-tech tools to deliver on marketing goals and effectively equip the sales team.
• Set and manage annual Americas Equities Marketing budget with quarterly reporting.
• Collaborate with the broader Group Marketing & Communications team to support effective strategic development and execution of Group-related deliverables, both specific to the Americas and globally, Group wide.

Experience / Competencies:

Essential

• Successful track record in senior marketing roles and creating marketing campaigns.
• Excellent leadership, communication, and decision-making skills
• Experience with digital and print marketing, content marketing, and social media marketing
• Strong execution focus: this is a hands on, ‘doing’ role
• Proactive, creative, decisive, positive, can do, confident, a good listener.
• Motivated self-starter who takes ownership of their responsibilities, with the ability to work autonomously.

Desired

• Equity trading industry knowledge
• Proven ability to plan and manage budget.
• Strong project management skills
• A team player with ability and interest in participating in new projects.
• Works at pace and with a high degree of accuracy
• Willing to embrace core business values demonstrated in day-to-day work ethic.