Director Search Engine Optimization

Aquent

Our client is looking for a highly skilled SEO Director to join their team on this amazing, 6-month, Hybrid (partially on-site) assignment!

As part of their Marketing Operations, Channels and Digital Analytics team, this candidate will own the technical SEO strategy, including technical site optimization, multi-lingual SEO content recommendations for their Brand and Content strategy team, cross-site and 3rd party link-building plans, and attribution measurement. Since this is a new role the ideal candidate will be an enthusiastic self-starter with a willingness to operate at both strategic levels and to manage tactical execution with a strong sense of teamwork and collaboration.

Responsibilities:

• Provide competitive and market opportunity analyses as they relate to search intent, competitor niche saturation, backlink profiles, and SERP anomalies.
• Perform technical SEO website audits; develop recommendations to ensure SEO best practice.
• Develop and present monthly SEO performance reports using Adobe Analytics and Bright Edge, Google Search Console, Medallia, Decibel, and Adobe Customer Journey Analytics.
• Work with legal, compliance, accessibility, and business partners to ensure content and tactics have appropriate controls and brand safety.
• Evaluate new and updated content for the US (United States) and related digital properties. Ensure strategic keywords, title, head, subhead and image tags, and cross links are in place.
• Provide technical and content recommendations for our country websites to ensure they improve rankings as they update and redesign sites.
• Coordinate with SEO and Digital media agencies, Technology and PR teams to ensure SEO tactics are in place for optimizing our campaigns and our Brand.
• Provide requirements for SEO dashboard reporting to our Digital Analytics team; ensure data is accurate for tracking SEO performance.
• Leverage your SEO expertise to steward change management routines for subdomain, content and webpage development and maintenance.
• Derive technical insight from Google Analytics, Google Search Console, and directly from SERPs to inform our SEO roadmap and site optimization
• Create standard operating procedures, and SEO content best practices that ensure web pages and campaigns are SEO optimized and regularly evaluated for ranking.
• Track and share trends in SEO, including key microsites compare.
• Keen attention to detail to ensure thoroughness, accuracy, and consistency
• Ability to work in an Agile working approach
• Strong understanding of search engine algorithms and ranking methods
• Provide technical, usability, and keyword direction to our development and activation teams.
• Interact with cross-functional teams and build collaborative relationships that drive positive impact
• Outstanding organizational, project management, people, and communication skills, including strong writing abilities and proven experience communicating key value messages to a variety of audiences both internal and external.

Experience:

• 7+ years of professional experience in search engine optimization and highly proficient in all aspects of SEO, including research, content development recommendations, and technical abilities
• 5+ years of global SEO experience working for a multi-national company and across Technology and Marketing teams
• Highly proficient with Adobe Analytics, Google Search Console, Ahrefs, Bright Edge or Conductor, SEMRush and other SEO tools
• Proven experience improving rankings of global company website.
• Highly proficient in domain, subdomain, gTLD best practices, planning and linking.
• Proficient understanding of media channels and PR and how they work holistically with SEO
• Proficient in optimizing video content for SEO rankings
• Strong proficiency in sourcing and analyzing the data needed to make effective SEO optimization as well as a high comfort level in operating with and making decisions
• Financial services experience a plus

The target hiring compensation range for this role is the equivalent of $49.00 to $54 an hour. Compensation is based on several factors including, but not limited to education, relevant work experience, relevant certifications, and location. Additional benefits offered may include; medical health insurance and dental insurance, life insurance, and eligibility to participate in 401k plan with company match.