Director of Sales and Marketing

Saranac Lake, New York
Saranac Waterfront Lodge

The ideal candidate will drive the planning and execution of the commercial strategy and activity and is responsible for the overall positioning of the hotel, brand communication, and the development of customers for the property. In addition, they are responsible for top line revenue, yield strategies, implementation, market performance and meeting budget, forecast, and optimal business mix targets. Strategies will include, but are not limited to, pricing, status, direct sales, market mix, marketing, and public relations. This position is key to seizing new opportunities through strong customer relations and works as an Ambassador for the Hotel.

Responsibilities

• Develop, implement, and maintain a commercial strategy and comprehensive business plan that defines hotel marketing, sales, eCommerce, social media and public relations objectives in a manner designed to develop leads and maximize potential and support financial goals
• Prospect and generate new business relationships to achieve budgeted revenue and goals, and secure future sales that will meet or exceed rate and occupancy goals
• Assist in developing rates, group sales deployment strategies through review of competitive data, demand analysis and mix management to include but not limited to rooms, GC&E, and F&B with a control on cost of sale, route to market, channel shift and marketing/e-commerce opportunities
• Execute strategies and tactics that result in achievement of or exceeding budgeted revenue, profit goals and consistent RevPAR and ADR growth
• Develop and manage department budgeted expenses
• Establish and maintain close contact with top and target accounts through phone calls, tours, appointments, correspondence, and entertainment
• Develop awareness and reputation of hotel in the community
• Participate in various leadership activities of the Hotel as well as in the community/region if needed

Qualifications

• Bachelor’s degree; four to six years or more of related experience and/or combination of education and experience
• Excellent verbal and written communication skills
• Proficient in IT skills such as Microsoft Office and database management systems
• Strong business and financial acumen