Digital Media Buyer

New York, New York
KANTAR

We’re the world’s leading data, insights, and consulting company; we shape the brands of tomorrow by better understanding people everywhere.

Kantar’s Profiles division is home to the world’s largest audience network.

With access to 170m+ people in over 100 global markets, we offer unrivalled global reach with local relevancy. Validated by industry leading anti-fraud technology, Kantar’s Profiles Audience Network delivers the most meaningful data with consistency, accuracy, and accountability – all at speed and scale.

Job Details

We are seeking a Digital Media Buyer to oversee a variety of paid acquisition channels including affiliate marketing and paid search to drive new users into our market research panels.

Key responsibilities include handling significant marketing budgets to drive new users in the Americas region consisting of The United States, Canada, Mexico, Brazil, Argentina, Colombia, Chile, and Peru. Managing the channel mix to lower CAC while analyzing data regularly to ensure that we’re driving the best new sign ups in each region, helping us achieve our revenue targets.

What you’ll do?

• Oversee paid marketing activities for the Americas region
• Monitoring performance of campaigns both in terms of costs and quality of each campaign. Campaign success defined by the right number of qualified users, and longer-term user engagement.
• Affiliate programs including Commission Junction and direct partnerships
• Managing our paid search agency and paid social agency,
• Oversee advertising budget
• Optimize existing partnerships while identifying and testing new partnerships to continue to meet or exceed our targets.
• Work with internal design teams to brief landing pages and creative improvements
• Continuously monitor campaign conversion rates through site analytical tools.
• Innovate! Always be looking for ways we can work smarter.

What You’ll Bring

• Experience and knowledge of online advertising and marketing principles.
• Experience with affiliate marketing, PPC, SEO, social media, Google AdWords, and other digital channels.
• Analytical skills in campaign and channel analysis and reporting. Ability to digest and interpret large data sets.
• Problem solving skills and the ability to learn quickly is critical.
• Comfortable working in a geographically dispersed team.
• Excellent verbal, written, communication and presentation skills.
• Experience with Commission Junction preferred
• Experience with HasOffers preferred

Benefits:

We provide a comprehensive, highly competitive benefits package, including

• Medical plans with comprehensive, affordable coverage for a range of health services

• Health Savings Account/FSA

• Dental, Vision and benefits to cover unique healthcare needs

• Wellness Program

• 401k with matching

• Tuition Reimbursement, Commuter benefits

• Unlimited PTO

The salary range for this role in USA (remote working) is $59,600 – $85,000. Your final base salary will be settled based on several factors which may include but are not limited to location, work experience, skills, knowledge, education and/or certifications. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.

Kantar Profiles Division

Unleash your potential at Kantar’s Profiles division, home to the world’s largest audience network.

Join our expert team in survey design, sampling methodologies, and data science, we leverage cutting-edge technology to provide our clients with seamless access to real people and unparalleled insights.

Backed by industry-leading anti-fraud technology, our Profiles Audience Network comprises over 170 million individuals, in more than 100 markets worldwide. Our clients include many of the world’s leading brands, who trust us to collect reliable insights.

Be part of a team that shapes the future of panel market research and drives results for brands everywhere!

Some key facts:

• Our team is made up of 600 people globally.
• We are present in 27 countries.
• Profiles currently holds a 10% share in the $3b panel industry but we have ambition, a robust 3-year business plan and the financial backing of our private equity owners (Bain Capital) to grow to be the player in this sector.
• We provide an ideal environment for professional growth, offering:
  • A ‘start-up’ atmosphere in which you can make a big impact and get credit for it.
  • The chance to learn all aspects of the business and influence the decision-making process.
  • The opportunity to network and learn from highly experienced, senior members of our teams from across the business, globally.

JOIN US

At Kantar we have an integrated way of rewarding our people based around a simple, clear and consistent set of principles. Our approach helps to ensure we are market competitive and also to support a pay for performance culture, where your reward and career progression opportunities are linked to what you deliver.

We go beyond the obvious, using intelligence, passion and creativity to inspire new thinking and shape the world we live in. Apply for a career that’s out of the ordinary and join us.

We want to create an equality of opportunity in a fair and supportive working environment where people feel included, accepted and are allowed to flourish in a space where their mental health and well-being is taken into consideration.

We want to create a more diverse community to expand our talent pool, be locally representative, drive diversity of thinking and better commercial outcomes.

Country

United States of America

Why join Kantar?

We shape the brands of tomorrow by better understanding people everywhere. By understanding people, we can understand what drives their decisions, actions, and aspirations on a global scale. And by amplifying our in-depth expertise of human understanding alongside ground-breaking technology, we can help brands find concrete insights that will help them succeed in our fast-paced, ever shifting world.

And because we know people, we like to make sure our own people are being looked after as well. Equality of opportunity for everyone is our highest priority and we support our colleagues to work in a way that supports their health and wellbeing. While we encourage teams to spend part of their working week in the office, we understand no one size fits all; our approach is flexible to ensure everybody feels included, accepted, and that we can win together. We’re dedicated to creating an inclusive culture and value the diversity of our people, clients, suppliers and communities, and we encourage applications from all backgrounds and sections of society. Even if you feel like you’re not an exact match, we’d love to receive your application and talk to you about this job or others at Kantar.