Digital Measurement Analyst Associate

Hempstead, New York
Santander Holdings USA Inc
Digital Measurement Analyst Associate

Dorchester, United States of America

WHAT YOU WILL BE DOING

Purpose-

As part of Data & Analytics COE, this position will be critical in extending Santander Bank’s digital analytics and journey capabilities. The Analyst is responsible for providing insights into digital customer journeys, insights to improve digital NPS by identifying bottlenecks, understanding site usage and giving site recommendations, customer and prospect interaction analysis, and testing digital measurement. Specific tasks include analyzing Tealium audience DB data, NPS data and customer feedback, cross-channel behavioral data, providing Tealium/GA4 tagging requirements, tag audit, coordinating between the Marketing teams and vendors in the digital data space, and Google Analytics 4 reporting. A crucial part of this role will be to expand the capabilities to bridge the digital customer data (site interactions, digital engagement, etc.) with core customer data (products, services, tenure, etc.). As we continue on digital transformation, it becomes increasingly important to integrate our data analysis to understand our customers better.

Responsibility (add-ons)

• Google Analytics 4 migration.
• Assist in the maintenance of monthly digital customer engagement reporting.
• Recommending A/B tests and Analyzing results of A/B.
• Analyze website and mobile app data on traffic sources and patterns. Provide insight on data trends and anomalies, making recommendations where appropriate to improve business performance.
• Build relationships with business users of the data to support their requirements through effective communication, data governance, and documentation

Qualifications

• 3-5 years of experience in Google Analytics or GA4
• 1-2 Years of experience in Adobe Camping and Target
• 1-2 years of experience in Tealium (IQ, EventStream, and Audience DB)
• 3-4 years of experience in analyzing digital data
• 2-3 years of experience in Python or R
• Experience in joining disparate data sets using tools like SQL Server, Tableau

Skills

• Expert-level knowledge of Google Analytics 4 (GA)
  • Ability to create and manage reports and Dashboards in GA 4
  • Ability to setup and manage GA4 properties/features
• Knowledge of Tableau
  • Creating dashboards for analyzing campaigns
  • Ability to test and analyze audiences and behaviors
• Digital visitor profile analysis
• Building and testing the hypothesis
• Working knowledge of DMP and CDP
• Experience with mining click-to-event data at the session level

Team

You will be joining a close-knit, hands-on team that is responsible for managing Santander Bank’s digital data collection, syndication, analysis, and reporting from multiple digital properties, including, but not limited to – public websites, mobile apps, secure sites, and social sites. The team utilizes the digital data collected from multiple sources to build first-party digital profiles of visitors and helps enable on-site personalization by providing behavioral data for customer acquisition and customer experience improvement. This team is also responsible for implementing all new digital marketing technologies that utilize digital data or interface with applications/websites. The team is the primary custodian of digital data for Santander Bank.

The Person-

We are specifically looking for someone who thinks of data as fuel for all digital activities and can extract insights from disparate digital datasets. This person should also be completed at home with the ambiguities inherent in digital datasets and be able to navigate them to validate various hypotheses supporting the decision-making process.

For NYC Job Applicants: The base annual salary range for this position is $90,000-$165,000. The exact compensation may vary based on skills, experience, training, licensure and certifications and location.

Diversity & EEO Statements: At Santander, we value and respect differences in our workforce and strive to increase the diversity of our teams. We actively encourage everyone to apply.

Santander is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, genetics, disability, age, veteran status or any other characteristic protected by law.

Working Conditions: Frequent Minimal physical effort such as sitting, standing and walking. Occasional moving and lifting equipment and furniture is required to support onsite and offsite meeting setup and teardown. Physically capable of lifting up to fifty pounds, able to bend, kneel, climb ladders.

Employer Rights: This job description does not list all of the job duties of the job. You may be asked by your supervisors or managers to perform other duties. You may be evaluated in part based upon your performance of the tasks listed in this job description. The employer has the right to revise this job description at any time. This job description is not a contract for employment and either you or the employer may terminate at any time for any reason.

Masters of Science (MS) English

Primary Location: Boston, LIN, Boston

Other Locations: Massachusetts-Dorchester,Texas-Dallas,Connecticut-Stamford,Virginia-New York

Organization: Santander Bank N.A.