CMO Chief Marketing Officer

New York, New York
BluZinc
Chief Marketing Officer (VP Marketing or Senior Director welcome to apply), USA remote job opening for a small growing company who teach how to design and create online training courses to startup entrepreneurs within their high ticket coaching and membership community. Leading innovators in addictive gamification and engaging learning techniques, with excellent new customer acquisition results from digital demand generation, performance marketing management, partnerships / affiliates and direct response online / eCommerce sales funnels.

An outstanding career opportunity for an Inc 5000 listed company, awarded two years in a row, a creative and highly acclaimed public speaker CEO, who is digital growth, online sales and marketing innovator & trainer. Founded near Los Angeles, they are a company wide Remote team, so home office based anywhere in the USA, is okay working Central Time core hours as the CEO has recently moved to Austin.

Reporting to and partnering with the CEO / COO, through leading your team of around 8+ brilliant digital marketing professionals, as a hands on CMO with high leadership knowledge in direct to customer direct response, digital media marketing acquisition, and online sales funnels including webinars, you will be responsible for growth from around $10MM to $20MM+ over the next few years.

– eLearning Business Education, Online Training Courses, Boot camps, Masterclasses, Coaching & Certification – you must have some company experience this industry vertical and GTM business model, from a private company who invest heavily in Facebook / Instagram / YouTube Adverts / SEM with high ROAS from a short sales cycle into a free webinar and then sigh up to paid for training

– online training in self-help, personal growth, learning financial services / trading, real estate learning, business, branding, advertising, marketing education are similar examples of non-corporate, individual subscription membership communities to start-ups / small business owners / solo entrepreneurs

We need your experience, knowledge, needs and aspirations to reflect:

Visionary leadership & innovative digital strategies of marketing and online sales / business development; strategic yet hands on, inspires people, manages change and projects for continued, exponential growth

Must have a least 1-2 successful long term tenure (eg 3+ full years), from direct to customer, online courses and training, membership community brand or from the media performance marketing growth agency with those types of clients (startups)

Examples of scaling the company you were employed by (or clients) approximately through a range similar to $8MM to $25MM or more

Proven ability with online product launch strategy & D2C type demand generation campaigns into high converting B2B content webinars that have generated $3MM-$10MM+ revenues each launch campaign (eg annual enrollment periods or boot camp training events)

Experience of generating conversions to high ticket new client sales eg $2,500 to begin this training program or masterminds and join the private members community; with upsells to LTV of $20K-$40K over circa 1-2+ years

Excellent project management and campaign management abilities (organized, attention to detail, great planner)

Oversee suppliers, partners / prospect generators, VIPs, affiliates, full service / integrated in-house marketing teams

Branding, corporate affairs, M&A, fund raising playbook, major expansion (currently organic growth and reinvestment of working capital into sales and marketing, and people is the main growth focus

Data & Analytics to ensure the best decisions, budget management & ROI

Solid higher education eg Degree or MBA

Self-confident, resilient, calm under pressure, with excellent communication and interpersonal skills in all mediums, formats and methods including a remote team

BluZinc are the retained and exclusive Talent Acquisition & Selection Consultancy for this clients employee career opportunity.

Apply soon to be considered and for those with an ideal profile we will arrange an initial meeting with our CEO, Jonathan Pearson during the next 1-2 weeks to discuss your experience, needs, aspirations and brief you on everything you need to know to establish if this client is an ideal career move and culture fit. If the advert is published, we are still encouraging applications and keen to hear from you.

We can wait for the ideal CMO to start or move forward swiftly with an immediate near future start if preferred.

Direct Response Digital Marketing, eLearning