New York, New York
About this role
Within the Global Institutional Client Business (ICB), institutional marketing sets the marketing strategy, and develops integrated programs and channel strategies that drive prospect and client engagement and position BlackRock as a thought leader and solutions provider. The U.S. and Canada ICB Marketing team is looking for a driven and highly motivated Associate to help deliver our marketing strategy, client journeys and digital amplification initiatives across the U.S. and Canada Institutional Client Business.
Reporting into the U.S. and Canada Institutional Marketing team, this individual will partner with institutional client and product teams to set and deliver relevant and impactful marketing initiatives that engage prospects and clients and help drive pipeline growth across BlackRock’s most significant institutional business priorities. Specifically, this includes creating client journey life-cycle marketing and segmentation, content strategy and syndication, third party media partnerships, and engagement measurement and ROI.
This Associate will work across cross-functional teams, including sales, product, technology & operations, marketing centers of excellence, and legal and compliance, in order to solicit feedback and ideas, build consensus and drive execution. The ideal candidate will also have knowledge of one or several of the following marketing tactics: segmentation and designing journeys to engage prospects and clients at various points of the sales life cycle; familiarity with the asset management industry; an understanding of institutional sales process and the various client types represented; execution of scalable, prospect and client-facing activities; understanding of investment products and strategies.
This is a dynamic opportunity to play a key role in driving marketing strategy and tactics at one of the world’s preeminent investment managers. The role also provides exposure to a wide range of investors and business leaders, many of whom are leading experts in their field, and a broad spectrum of learning opportunities for future career paths within marketing, sales and product.
Key Skills and Experience:
To help you stay energized, engaged and inspired, we offer a wide range of benefits including a strong retirement plan, tuition reimbursement, comprehensive healthcare, support for working parents and Flexible Time Off (FTO) so you can relax, recharge and be there for the people you care about.
BlackRock’s purpose is to help more and more people experience financial well-being. As a fiduciary to investors and a leading provider of financial technology, we help millions of people build savings that serve them throughout their lives by making investing easier and more affordable.
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BlackRock is proud to be an Equal Opportunity and Affirmative Action Employer. We evaluate qualified applicants without regard to race, color, national origin, religion, sex, sexual orientation, gender identity, disability, protected veteran status, and other statuses protected by law.
BlackRock will consider for employment qualified applicants with arrest or conviction records in a manner consistent with the requirements of the law, including any applicable fair chance law.
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