Associate Director Social Content and Engagement Strategy

New York, New York
Razorfish
Job Description

Razorfish is seeking an Associate Director, Social Content & Engagement Strategist to join our rapidly growing, dedicated Social Media team – that creates and executes social media marketing campaigns.The Associate Director, Social Media Strategist works with the Social Media Strategist and Director to develop and execute social marketing campaigns and programs by working directly with the client and integrated agency teams to plan, execute and measure all aspects of social media marketing programs. We are looking for candidates that possess a true passion for building innovative experiences and uncovering the insights that will guide the creation of breakthrough social content.

RESPONSIBILITIES:

* Lead the development and maintenance of social media best practice documents, oversee the timely creation of POV documents regarding any significant platform updates, trends and regulatory updates that may impact the clients social media marketing efforts
* Manage ongoing optimization of the social strategy, playbook, community management, content creation, social promotions/contests, partnerships, and UGC to improving our delivery and enhance results
* Lead development of campaign content in partnership with the Community Managers and creative team
* Conducts and manages ongoing influencer & advocacy initiatives on behalf of clients that adhere to the FTC/FCC guidelines and best practices
* Partner with the analytics team to help develop recaps and reports, extrapolating key findings and making them relatable and actionable
* Ensures campaign goals/KPIs are met
* Serve as key day-to-day client counselor on social media strategy with the client, and troubleshoot issues as they arise
* Collaborate closely with partner agencies
* Supervise, train and mentor junior level employees
* Supports knowledge sharing between the Social and Content Marketing practice and other disciplines
* Supports and contributes to business development opportunities