Albany, New York
Dynamic, self-starter position leading Buick/GMC and Cadillac brand communications in the eastern half of the U.S. that requires the ability to build strong media relationships, engage in creative storytelling and aggressively seek out brand building opportunities that align with goals. This position will have a dual reporting structure into the Director of Buick-GMC Communications and Director of Cadillac Communications.
Develop broadcast, print and online media strategies and regional plans and pitches including press materials/assets to enhance the reputation of Buick/GMC and Cadillac brands and products
Grow relationships with relevant automotive, lifestyle, business media and influencers, to extend the brand’s reach and secure positive earned media coverage
Manage executive media engagements in NY for Buick/GMC and Cadillac
Develop and support east coast drive programs, regional auto shows, regional marketing initiatives, as extensions of national Buick/GMC and Cadillac brand plans and serve as valuable resource for providing local market insights and recommendations
Participate in day-to-day management of agency partners (eg., media fleet, creative/AOR)
Use in-depth understanding of business, people and products to facilitate creative regional storytelling that supports larger Buick/GMC and Cadillac brand vision and business objectives.
Provide recommendations on best practices, new applications, insights and trends as applicable to Buick/GMC and Cadillac brand building efforts
Use data, analytics and best practices, as they relate to press fleet, media associations and regional activations, to improve the brand’s overall image, reputation and storytelling objectives
Assist with maintaining an accurate east coast media contact list that aligns with Buick/GMC and Cadillac media targets
Manage east coast Buick/GMC and Cadillac media fleet, including priority loans and regular outreach for relationship building
Manage budget for approved media activities and events
Additional Job Description
Fundamental knowledge of underlying theory and principles of communications
Ability to manage multiple projects simultaneously
Creativity in story-telling and problem-solving
Diplomatic and resourceful
Brings a strategic focus to planning
Excellent written communications skills
Excellent media relations skills
Social media expertise
Ability to work independently and cross-functionally
Flexibility and ability to manage ambiguity
BA in Communications or related field and 3-5 years of professional experience
Automotive communications experience preferred
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Why Join Us
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The goal of the General Motors total rewards program is to support the health and well-being of you and your family. Our comprehensive compensation plan incudes, the following benefits, in addition to many others: Paid time off including vacation days, holidays, and parental leave for mothers, fathers and adoptive parents; Healthcare (including a triple tax advantaged health savings account and wellness incentive), dental, vision and life insurance plans to cover you and your family; Company and matching contributions to 401K savings plan to help you save for retirement; Global recognition program for peers and leaders to recognize and be recognized for results and behaviors that reflect our company values; Tuition assistance and student loan refinancing; Discount on GM vehicles for you, your family and friends.
General Motors is committed to being a workplace that is not only free of discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers. We understand and embrace the variety through which people gain experiences whether through professional, personal, educational, or volunteer opportunities.GM is proud to be an equal opportunity employer.
We encourage interested candidates to review the key responsibilities and qualifications and apply for any positions that match your skills and capabilities.
Equal Employment Opportunity Statements
The policy of General Motors is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual’s age, race, color, sex, religion, national origin, disability, sexual orientation, gender identity/expression or veteran status. Additionally, General Motors is committed to being an Equal Employment Opportunity (EEO) Employer and offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us . In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.