Advertising Strategist Strategic Growth

Wayne, Pennsylvania
Comcast Corporation
Effectv, the advertising sales division of Comcast Cable, helps local, regional and national advertisers use the best of digital with the power of TV to grow their business. It provides multi-screen marketing solutions to make advertising campaigns more effective and easier to execute. Headquartered in New York with offices throughout the country, Effectv has a presence in 66 markets with nearly 35 million owned and represented subscribers. We’re dedicated to helping our clients meet their business goals by connecting them with their customers through multiscreen television advertising. Working with companies from local startups to nationwide corporations, we provide support to help each business reach its target customers. By applying data to television advertising in new ways, we’re able to bring our clients the best of digital media, coupled with the power of TV. To learn more, check out .
Job Summary

The Sales Development Advertising Strategist is an outward, forward-thinking partner to Effectv Sales. By partnering with Sales leaders, the Advertising Strategist will help determine the appropriate strategy, value proposition, and solution to solve the client’s needs/objectives/goals. Effectv is uniquely positioned in the marketplace to help advertisers reach their consumers with data-informed media schedules across all devices and platforms. Driven by the strategies and insights created by Sales Development, first party data, and cutting edge new technologies, Effectv’s goal is to grow revenue tenfold in the next few years. Job Description

Core Responsibilities

• Conducts proactive industry trend analysis (for 1-1 opportunities and 1-to-many opportunities).
• Collaborates with sales and leadership on the market intelligence and POV for Effectv.
• Collaborates with Data Insights & Innovation and Business Development to help support that vision of new business insights.
• Oversees the kickoff and development of a client’s initial campaign strategy, including attending/conducting the discovery session, building/designing custom strategic PPT inclusive of solutions, and runs as point when partnering with Centers of Excellence as needed.
• Demonstrates an understanding of and an ability to speak to multiple Centers of Excellence within the organization tied to media strategy, creative, sponsorships, data, attribution and audiences across our portfolio of solutions.
• Identifies appropriate time to engage with various partner departments including Data Insights & Innovation, Promotional/Sponsorship Marketing, Product Development.
• Develops discovery questions to determine client’s audience goals/value propositions.
• Accompanies Sales and participates in client-facing sales presentations/pitches and offers subject matter expertise, insights, and opinions.
• Evaluates previous campaigns and optimizes/identifies upsell opportunities (incl. oversight of Customer Care Reports, Attribution Reports, and Quarterly Business Reviews).
• Works with leadership and staff across the organization.
• Consistent exercise of independent judgment and discretion in matters of significance.
• Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) and overtime as necessary.
• Other duties and responsibilities as assigned.

Requirements:

• Bachelor’s Degree or Equivalent.
• Generally requires 5-7 years’ experience.
• Innate curious nature and eager attitude to think outside the box, go above and beyond, and willingness to learn to adapt.
• Ability to interpret data into narrative storytelling designed to break through clutter and connect advertisers with specific, targeted audiences.
• Foundational knowledge of industry trends and competitive landscape.
• Ability to demonstrate an understanding of and ability to speak to multiple subject matter experts at the client level and within the organization tied to media strategy, creative, sponsorships, data, attribution and audiences.
• Basic design abilities (PPT, graphics, etc.).

Employees at all levels are expected to:

• Understand our Operating Principles; make them the guidelines for how you do your job.
• Own the customer experience – think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
• Know your stuff – be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
• Win as a team – make big things happen by working together and being open to new ideas.
• Be an active part of the Net Promoter System – a way of working that brings more employee and customer feedback into the company – by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
• Drive results and growth.
• Respect and promote inclusion & diversity.
• Do what’s right for each other, our customers, investors and our communities.

Disclaimer:

• This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.

Comcast is an EOE/Veterans/Disabled/LGBT employer.

Comcast is proud to be an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.

Education

Bachelor’s Degree

While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.

Relevant Work Experience

10 Years +

Salary:

Pay Range: This job can be performed in New York City with a Pay Range of $74,927.18 – $134,868.93

Comcast intends to offer the selected candidate base pay within this range, dependent on job-related, non-discriminatory factors such as experience.

Targeted Commission: $4,500

Our sales compensation programs offer the potential for significant upside above targeted earnings for those who overachieve their sales targets.

Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That’s why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality – to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary on our careers site for more details.