New York, New York
Razorfish Health is looking for an amazing Account Director that is ready to help us create the experiences that change lives. The Account Director is responsible for managing and growing the client relationship, and expanding services/business, on one or more large client accounts. The ideal candidate will have a proven record of maintaining the ultimate accountability for client satisfaction, increasing account revenue and overall growth, and experienced as a team leader. Responsibilities for the Account Director are as followed:
May own the client relationships at the mid-senior level within the client’s organizational hierarchy
With VP/Director, responsible for setting and managing client account expectations
Oversees all strategy development for assigned account(s), including the development of key alliances and interactive marketing/advertising strategies that align with the client’s brand and support the client’s business objectives.
Ensures client contact with members of internal brand team and supports Director of Delivery Management with respect to client communication
Maintains primary responsibility for the quality, strategy and integrity of all agency products/services delivered to assigned clients; resulting in the cultivation of client loyalty and retention.
Engages clients on a regular basis to evaluate the success or failure of digital advertising/marketing initiatives, and plans for course correction and/or continual success as appropriate
Identifies opportunities for growth within existing client accounts/brands currently managed, and presents/positions new ideas to clients on an ongoing basis. Seek opportunities to up sell and cross-sell within the account to generate additional revenue
Manages profit and loss responsibility for assigned clients as well as financial forecasting
Demonstrates significant knowledge of pharmaceutical marketing and is comfortable playing a leadership role with client brand teams when needed
Consults with Client Partner to: develop ROI models and rationale for each account plan; provide ongoing consultation regarding advertising/marketing strategy; and develop fees and budget allocation models for all agency services
Responsible for understanding the account dynamics and mobilizing Razorfish Healthware resources to most effectively meet account requirements
May be asked to participate in new business
With Project Manager, contributes to the development of project timeline and budget
Provides leadership, support, and ongoing guidance to members of his/her assigned project team.
Ensures clear, ongoing communication regarding the client and brand strategy, strategic insights pertaining to the client’s business/industry, trends, initiatives, issues and competitive intelligence, or similar to multidisciplinary team members. Inspires the team to deliver superior client solutions consistently that meet or exceed client’s goals/expectations
Monitors trends in the digital marketing and advertising industry, and client industry verticals.